There is no algorithm that can find human insights.
It takes a human to do that.
At Curiosity Insights, we rely on machines to do what they do well; finding, sorting and grouping information. And we rely on humans to do what they do well; identifying patterns, seeing themes and recognizing deep, emotional, human insights.
Our approach can be used
to shape marketing communication by creating inspirational Insight Starters to share with those creating communication.