There is no algorithm that can find human insights. 

It takes a human to do that. 

At Curiosity Insights, we rely on machines to do what they do well; finding, sorting and grouping information. And we rely on humans to do what they do well; identifying patterns, seeing themes and recognizing deep, emotional, human insights.


Our approach can be used
to shape marketing communication by creating inspirational Insight Starters to share with those creating communication.


The results of a Curiosity Insights study can be part of understanding unmet needs. It identifies consumer motivations or frustrations with existing product solutions.

Connect with Curiosity InsightS

We keep moving forward, opening new doors, and doing new things, because we’re curious and curiosity keeps leading us down new paths.
— Walt Disney